Like many small businesses across America and beyond, this is the most challenging time we’ve ever faced and we, like other brands, want to do all we can to help. Why face masks? Both of us are married to physicians and know others on the front lines. We knew that we had an opportunity to give back to communities that were in need, especially families with children. We started by donating our baby hat & sock sets to new moms in clinics and shelters, but that just made us want to do more so we started creating face masks.