The story of In2Green starts back in 2006 with founders Stefanie Zeldin and Lori Slater. Their backgrounds in eco products and design brought them together through a shared vision for the brand, which is why In2Green has been at the forefront of material innovations for over 17 years.
Co-founder Stefanie’s family owned a recycling business focused on textile waste and she grew up immersed in the importance of innovating for environmental sustainability. As a designer, Lori was frustrated by the lack of earth-friendly options in the home furnishing space, something that felt especially important to her as the mother of four young children. Lori and Stef teamed up to find an alternative path to create long-lasting, durable eco products.
In2Green has always recognized that our planet cannot afford for manufacturers to continue to use virgin resources or single use items. One major challenge to tackle: regular cotton (and yes, even organic cotton) requires excessive water processing and chemicals. They decided to focus on post-consumer waste and created our first pieces from a recycled cotton and polyester blend yarn. Later, efforts to make a 100% recycled polyester graphic throw for the outdoor market proved successful enough that In2Green was recognized with the Icon Honor and numerous gift and hospitality industry awards.
By making lasting products with second generation materials, In2Green has helped transform the domestic textile market which continues to grow with more recycled materials available than ever before. As a standard, in2green only uses natural wool, recycled polyester and recycled cotton in our products. At In2Green, the entire team is committed as product developers and designers to reducing waste, and reusing it to make unique products for your home. In2Green products are soft, washable and meant to last a lifetime.
Our Eco Story
Our recycled cotton line is made from refiberized t-shirt fabrics that are spun into beautiful cotton-blend yarn. This process helps reduce landfill use and requires no additional cotton dyes or chemicals. Our unique indoor/outdoor line is made from 100% recycled polyester. More than 78 post-consumer plastic bottles go into making each fade-resistant, quick-drying throw. We keep our footprint small by collaborating with local designers and manufacture our throws right here in the U.S.A.
Yarn and Fabric - Our materials include:
- Recycled Cotton: This yarn is made from up-cycled post industrial t-shirt clippings salvaged from the manufacturing process. Recycled cotton requires no additional dyes and reduces resources since no irrigation is needed for new crop growth.
- Recycled Polyester: We utilize recycled polyester, which is created from 100% post-consumer recycled plastic bottles that otherwise would go to landfill or become ocean trash. This post consumer waste is transformed into the fabric that creates our throws. Recycled polyester uses less energy in production than creating new materials and produces less emissions than virgin polyester production, offering a smaller carbon footprint than new polyester. Sources: https://www.alpla.com/en/pressrelease/2017/08/study-confirms-excellent-carbon-footprint-recycled-pet https://www.commonobjective.co/article/is-recycled-polyester-green-or-greenwashing
- Blends: We use a blend of natural wool fibers blended with recycled polyester and recycled cotton. This helps make our specialty fibers not only affordable but boosts the sustainable features of the overall blend. We utilize blends to maximize the softness of each piece and include fabrics that minimize carbon emissions and water usage.
- Outdoor throws: Our outdoor blankets incorporate a sun-resistant and quick to dry feature through the dyeing process. This fabric meets NFPA 260 standards for hotel use.
A key element to being sustainable in our everyday lives is how we approach caring for our eco-friendly purchases. Our products can be machine washed on the cold cycle with gentle detergent. Our throws are made to last the test of time (and plenty of washes — just ask our hotel and resort customers). However, all products can produce microfibers when washed — one trick to minimizing that is to put your In2Green throw into a wash bag such as the Guppyfriend which helps reduce microfiber shedding. Air dry your throw to conserve energy or tumble dry on low.