Women’s Business Enterprise Certified


Of course we always knew we were a woman-owned business, but now we’re officially certified as a Women’s Business Enterprise through the Women’s Business Enterprise National Council. The WBENC is the nation’s largest third party certifier of businesses owned and operated by women in the US.

Nearly 15 years ago, lifelong friends Stefanie Zeldin and Lori Slater founded in2green. By recognizing the need for high-quality, high design home textiles made from sustainable yarns, we have been a leading innovator in the eco-luxury home space.

We’re proud to be a women-owned small business and we celebrate our fellow female entrepreneurs who have come before us and those who will come after us. Our small team of passionate collaborators shares a common vision of work and family balance.  As working moms, we pledged to support fellow women juggling kids and careers to find that elusive work-life balance — and our staff reflects that commitment with flexible work. 

After spending years working with women artisans for collaboration and inspiration, we created a collection designed exclusively by women artists: Saturday Green. Artists including Viscaya Wagner, Kelly Harris Smith, Jill Malek and others have brought their art to life with our throw blankets.